22
April

Good Workplace Design Improves Productivity

If you are at work at the moment I would like you to have a look around.  Go on, take a walk. Familiarity can blind us to the obvious so there is a good chance that you didn’t notice anything in particular.  So why not take another look and imagine you are an employee.

What sort of things do you notice?  How does that make you feel?

It’s no surprise that surveys report a direct link between the quality of the working environment and the effectiveness of the people who work in it. So is yours the sort of environment that would likely motivate and inspire your employees to work productively?

Take a walk around keeping these three fundamental principles of productive workplace design in mind and check how your premises rate.

Principle 1: the workspace should promote health and well-being

Daylight is invariably cited by employees as a crucial factor for a good working environment. It is widely accepted that one way of improving the health and morale of workers is by providing good internal lighting and access to natural daylight. Good lighting has even been linked to reductions in absenteeism. Don’t block off windows with equipment or make them inaccessible by building office spaces around them all. Use ceiling mounted lights with a luminosity level that achieves adequate illumination without glare or reflection to reduce eyestrain. Accent lights can be used to help create moods and highlight and define different areas of the office. Cleverly combining natural light and illumination can recreate that ‘feel good’ factor of a sunny day and spur employee productivity.

There’s nothing like physical pain to distract people from their work. Poor ergonomics is the root cause of most back pain, migraines, sore fingers, wrists and stiff necks. Ergonomic seating and adjustable work surfaces mean workers are more comfortable for longer periods and require fewer breaks. Properly set up computer workstations minimise discomfort and the likelihood of developing repetitive stress injuries.

Principle 2: the workplace should be a pleasant place to work in

Office decoration provides the backdrop to work activity. It can inspire or depress us. Drab colours are dispiriting. Office walls can be painted in schemes that make the environment cheerful and fresh. You can develop a colour scheme that reflects your brand and does a little promoting or you might select a scheme that reflects the spirit of your business. If you work in a traditionally conservative industry such as financial or legal services, you’re better off choosing a neutral colour. If your business employs more creative types such as designers or artists, then prefer more energising colours. Colour also has the ability to make a space appear larger or smaller and the occupant feel more or less claustrophobic.

Bare walls and an unrelieved vista of office equipment can make a workplace feel sterile and unlived-in. Photos, prints, or paintings on the walls and a few plants warm up your workspace and make it feel more comfortable and human. Maintain the same style of furniture throughout the office. Mismatched tables and chairs give the impression of having been thrown together and look rather cheap.

Physically, temperature can make or break our ability to concentrate and get on with a task. Decent temperature control and ventilation systems that keep employees comfortable also keep them productive. 

Principle 3: workplace layout should support work activity

Office design can be used to enhance moods, speed up task completion and encourage interaction between employees. Employees become frustrated and annoyed when their office isn’t designed to support them in carrying out their job efficiently.

Efficient layout of workspaces allows for better and more efficient workflow. If someone has to get up from their seat to reach for a file or access information, more time and effort are expended. Multiply these tasks dozens if not hundreds of times a day and the time wasted not only distresses the employee, it really cuts into productive work time.

Tools and equipment should be close by to those who use them and employee’s workplaces located close to others in the same work group. To arrive at the most suitable arrangement you need to have analysed just how groups relate to and interact with one another and how work flows from one group to another.

While the Cube has become the symbol of modern office layout it has drawbacks for certain kinds of work where the task demands visual privacy and freedom from the distractions of nearby noise and conversation. If the office is open, there should be places for sensitive conversations. Match workspace arrangement to the needs of the person using it.  For example, an architect may require a private office for client meetings, software engineers work best in an open group environment where they can share ideas and issues whereas salespeople might be happy with just a hot-desk on those occasions when they come into the office.

An employee’s workplace is responsible for 24 per cent of their job satisfaction level. Poor workplace design is directly linked to increases in stress level and lower performance among employees. Creating a professional, functional and comfortable space will keep your people happy and productive.

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Good Workplace Design Improves Productivity

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16
April

Toronto: Radical Business Participants - May 2008

I know that before I go to any damn event I always want to know one thing:

“who’s going to be there?”

So, if you’re like me - I encourage you to browse the following bios and check out who you’ll be having the chance to share the weekend with.

Only 11 spaces left.

For more info or to enroll in the weekend:

http://www.tadhargrave.com/RBI

Here they are:

Ann Phillips:
Martial Arts Wellness Instructor

I have a PhD in environmental studies and before that studied Human and Medical Genetics. I have a diploma in Acupuncture and am a certified Reiki Master, Reflexologist, Niei Chi Instructor and have black belts in several martial arts. I have apprenticed with various practitioners of traditional medicines and have reached a basic level of understanding in energy healing. I am starting a socially responsible business which aims at using ‘martial arts training technology’ to train people to improve their health using natural methods, and inprove the health of their community and the earth.

It’s purpose is to train people to achieve physical, mental, emotional and spiritual well-being to heal and empower themselves and to heal the earth.

*

chloe shackelton:
Eco-Friendly Clothing.

I am new to the eco-game and a brand new business. I am a sales agency representing three eco-friendly clothing lines with fabrics including organic cotton, bamboo, soy and hemp. All companies I represent must be fair trade or Canadian made. I am selling to retailers that are eco-conscious.

I work out of my home office, so i definitely walk to work and reduce waste by never eating out. I primarily use email and the telephone as my contact methods, use only recycled paper if i need to. i am using all used office equipment and display items. I have donated merchandise to the local upcoming art festival and will be donating to the Halton eco-festival. I spend my days researching new ways to improve the environment within my community and i am looking forward to being a part of environment Canada’s Earth Week by providing a fashion show and sale to over 700 employees and will likely be doing a presentation for them on the benefits of eco-responsible clothing options.

*

Gurbeen Bhasin:
Progressive Film Production Company.

Has her educational and professional background in Social Policy and International Relations. She has been practicing Social Work for over two decades. During that time she has focused on the areas child welfare and mental health. On a creative level, Gurbeen has been writing as long as she could hold a pen and has over the last couple of years used film to further her artistic expression and capture that of others. She has lived in Iran, India, Canada and the United States and has traveled extensively and this helps her to tell the untold story in unique ways. Gurbeen has taught communications and other courses to help others learn to live the lives they love and do so powerfully! Toronto is her home, where her heart has grown roots and soul attachments. Her love for Rumi and the spirit that connects us all inspires her to stand of truth and justice in art, in life, in all.

Aangen: is the Sanskrit word for the front yard of a home where community members gather to give each other comfort, support, and nurturing. We are… a Supportive Community Centre; a non-profit organization that proposes to facilitate independence and cause community. We also aim to provide personalized emergency relief to those in disadvantaged life situations, by providing unconditional support and wraparound services. Our philosophy… is that in order to help our community members facilitate independence, we must facilitate our own, As such, we do not count on government or external funding, we raise our own funds. This is our definition of independence. We are committed to providing educational workshops for everyone that are easily affordable and promote self-reliance whilst causing community.

Meow Films: is an independent production company specializing in event coordination and promotions. Meow Films is here to understand your media and marketing needs and offer solutions that get attention and desired results whether product or service related. Our other services include a full array of film production, film/event/festival coordination, personalized documentary video memoirs, training workshops, industrial video solutions for promotions and training/education. Meow Films is a production company that cares about your marketing needs and want to work with you to meet your goals.

*

Laurie Varga:
Green Design Pro

http://www.anatomycommunications.com
http://www.divineonadime.ca

Anatomy Communications is a full spectrum design and marketing firm committed to helping our clients communicate clearly and powerfully in the marketplace. We deliver innovative solutions with ecology and social responsibility in mind.

Is it possible to be good in the world of business, you ask? We stay true to our values in this crazy world by practicing serene business.

I’m just an average person doing my best to live a sustainable lifestyle and run a small, green business. I’m also an activist, working to encourage other people to understand that more does not equal happiness.

I work from home and do everything possible to keep my business operations eco-friendly and low impact. I provide green design and marketing services to socially conscious businesses and I’m working to encourage other designers to do the same in an effort to transform the industry.

*

Beatrix Montanile:
Yoga instructor.

My principal objective is to “help others gain optimum health and well-being through the practice of yogic sciences”. Three years ago I initiated an out door program called PARK YOGA in order to make Yoga accessible and fun for the community. From June through October, free classes are held in 4 different parks in East Toronto; Withrow Pk., Riverdale Pk, Greenwood Pk. and Leslie Grove Pk. To date approx 300 students have attended these classes. During the winter months, classes continue in St. John’s Presbyterian Church in Riverdale and at my home in Leslieville where students can attend on a “pay-what-you-can” donation basis. Every winter I also host a 30 Day Yoga Retreat to India where participants have the opportunity to safely experience India’s culture and study under the tutelage of accomplished yoga masters.

Recently I registered myself as a company, Atma Shakti Yoga, in order to expand my ideas to include specialty workshops and additional affordable yoga retreats to rarely visited global destinations such as Cambodia and Croatia. I plan to also partner with other organizations or teachers that share my vision.

*

Leehe Lev:
Personal trainer and lifestyle coach.

I go to clients’ homes and help them reach their fitness and healthy lifestyle goals. I use a wholistic approach to my fitness training, which mean providing nutritional consulting, stress management etc. to make sure they are balanced in the mind, body and soul. Check out my website at http://www.wholeself.ca

The business is just me for now. I bicycle to my clients and am a huge bicycling advocate. I’m a minimalist and constantly find ways to cut my carbon footprint. I also do a ton of eco-related volunteer work for the Toronto Bicycle Union, Green Enterprise Toronto and Green Neighbours 21.

*

Marla Gold:
Nia Instructor

I am a Holistic Practitioner and a Nia Instructor. I am trained in several modalities from Reflexology, Acupressure to Energy Psychology techniques. I balance my practice between treating clients in my office and facilitating weekly Nia classes and workshops about Energy Medicine and movement. My goal is to help people get back in touch with their bodies and how they move through life in order to feel happy and full of energy!

The energy exercises I teach to my clients helps keep them happy and energized. They are easy to learn and I encourage them to teach their friends, family and colleagues to pass on the joy! The Nia Technique is all about joyful movement and moving from a place of authenticity. My participants experience a release of stress and an inner sense of peace and happiness after taking a Nia class and they get the benefits of getting physically fit!

*

Jaclyn Sherry:
Wellness Centre manager & Business Consultant.
www.CAISH.ca

My focus is on building loyalty programs to keep existing clients and attracting new clients to the wellness centre.

The Wellness Centre is an Ayurvedic Centre with Ayurvedic Doctors. The philosophy of Ayurveda healing system is to live consciously-mindfully and in harmony with each other, nature, the Divine Creater and ourselves. So we promote living consciously in every aspect of life. Within my marketing initiatives/strategies I promote spiritual marketing a conscious way of doing business. I would greatly appreciate the opportunity to learn how you implement conscious marketing strategies.

*

Jennifer Hicks:
Nia Instructor
www.jennhicks.ca

I have been teaching Nia for the past 2 years. Learning how to share my skills and expertise with the right target market is my objective for 2008.

Nia combines dance, martial arts and healing arts. It provides an inspiring cardiovascular workout that is suitable for everyBODY. Not only does it help develop strength, flexibility, mobility, agility and balance, but it teaches people how to be healthy by “dancing through life”.

*

Read more here:
Toronto: Radical Business Participants - May 2008

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8
November

BSR: Now Greenwashed!

just got an email from my friend kate holloway today:

I went to a huge dinner last night for Robert F. Kennedy. While the hosts was legit - the Toronto Region Conservation Authority - and the speaker was totally legit - Bobby Jr. is the real deal — however it was drearily obvious that some of the event sponsors flashing on the ballroom screens, were just big corporate names that were simply greenwashing.

Read on, MacDuffs, anyway, read this gripping tale of our own Laury Hammel (co-founder of BALLE), from 2005 and learn a little more about how and why BALLE came to be. We don’t want ever this to happen to BALLE Canada, and it won’t, because what we’re doing is the real deal.

//kmh

Published on Thursday, November 3, 2005 by CommonDreams.org
Hijacked: Business for Social Responsibility
by Russell Mokhiber and Robert Weissman

We’ve just returned from the Business for Social Responsibility (BSR) conference being held here in Washington, D.C.

We picked up maybe five pounds of propaganda being handed out by the sponsors — ExxonMobil, Chevron, AstraZeneca, Walt Disney, Pfizer, General Electric, Altria/Philip Morris (remember: altriameanstobacco.com), McDonald’s, Edison International, Starbucks, Ford Motor Company, Coca-Cola, Abbott Labs, Microsoft, Monsanto, KPMG, Chiquita — among others. The news — what these giant multinationals don’t want you to know — is that they hijacked Business for Social Responsibility from its founders.

In 1991, the founders, a group of small businesses, wanted to counter the voices of the giant multinationals — the Chamber of Commerce, the Business Roundtable — in the public policy arena.

Enter Robert Dunn, stage right.

Dunn is now chairman of Business for Social Responsibility.

At the time, Dunn was a vice president at Levi Strauss, one of the large corporate members of the group.

Dunn said to his colleagues — the only way we are going to change large multinational corporations is to bring them into this organization.

And the only way they will come into this organization is if we vow never to engage in the public policy arena.

Dunn said that the focus of the organization would be on changing big corporations from within.

Translation:

No talk about government regulation.

No talk about national health insurance.

No talk about a living wage.

No talk about war and peace.

No talk about law and order — for corporate criminals.

In 1994, Monsanto, purveyor of genetically engineered foods, wanted into the group.

One member, Gary Hirschberg, chairman of Stoneyfield Farms, said — wait a second.

Do we want a company that makes pesticides and herbicides and genetically engineered crops to be a member of a socially responsible business organization?

Yes, came back the answer — how else are they going to get better?

Well what about tobacco companies?

How else are they going to get better?

What about oil and chemical companies?

How else are they going to get better?

What about nuclear companies?

What about military companies?

The reality is that Business for Social Responsibility has become a public relations organization for big corporations.

The only criteria for membership — you have to be big and loaded.

The hijacking is now complete.

Laury Hammel knows what happened.

He was present at the creation.

Business for Social Responsibility was his idea in the late 1980s.

Hammel owns a string of health clubs in Boston.

Hammel wanted BSR to help business become more socially responsible, but also to engage in the public policy debate.

“We were sick and tired of having the Chamber of Commerce being the voice for business,” Hammel said.

So, he started the group, and brought in such luminaries as Arnold Hiatt, former CEO of Stride Rite.

But at a board meeting of Business for Social Responsibility in 1993 in Cape Cod, there was a showdown between those who wanted the group to remain a voice in the public policy debate and those who wanted to stay out.

Dunn told the board that he would become president of BSR if the group stopped taking public policy positions.

“Dunn didn’t want anything to do with influencing government policy,” Hammel said. “Dunn believed that we would never change the world if we didn’t get big corporations behind us. And we would never get them on board if we kept our foot in the public policy arena.”

Hammel lost the battle with Dunn over allowing big corporations into the organization.

Dunn then asked Hammel to resign from the board.

Hammel refused.

So he was forced out.

“Dunn said he wasn’t going to renominate me to the board because I didn’t have money or stature — I wasn’t a big corporation,” Hammel said.

Hammel is very fond of Arnold Hiatt, the former CEO of Stride-Rite, and a founding member of BSR.

Hiatt is still a member of the board of Business for Social Responsibility.

“He’s an icon, one of my heroes,” Hammel said. “But he’s not in charge. It’s Robert Dunn who is the driving force.”

Hammel believes that Dunn’s strategy of trying to change large corporations from within is bound to fail.

“Dunn has an incorrect analysis,” Hammel said. “Take Wal-Mart for example.”

Wal-Mart is a member of BSR.

“The only thing you can do to Wal-Mart is to do what they did with Standard Oil and take it apart,” Hammel said. “There is an inherent flaw in the way they operate. When you make a change in Wal-Mart, you make a difference. But ultimately, you are going to fail because the business plan is flawed.”

After being forced out of BSR, Hammel continued to organize local BSR chapters around the country.

Back then, the local chapters still had a voice in the national.

“But in 2000, the national BSR sent us a letter. There was no discussion. They just said — we are eliminating all local chapters,” Hammel said. “They told us that BSR was going to spend all of its time on big corporations.”

Hammel has gone on help jump-start a new organization — the Business Alliance for Local Living Economies (www.livingeconomies.org).

The message — buy local, buy independent.

“When I first formed BSR, I thought all businesses had the same interests in common,” Hammel said. “Then I realized that big corporations didn’t want to be with us. And we realized that our interests were different.”

“The first allegiance of big public companies is to their stockholders,” Hammel said. “Most of these big companies have to cater to the whims of the stockholders. That puts them in conflict with the consumer, community and the environment. Very few big companies can buck that stockholder dictatorship.”

“Second is — where do you live? Are you locally owned? If yes, then you are connected to the community,” Hammel said. “Companies like Starbucks (a BSR member) are creating a homogenized culture. They are homogenizing cultures all over the world. We want to see locally owned coffee shops.”

“We have done several studies showing that for every $100 spent at a local independent company — $45 goes to the community,” Hammel said. “If you spend the $100 at the corporate chain like Starbucks, only $13 goes to the community.”

The last BSR conference that Hammel attended was in 2001 in Seattle.

This was 10 years after he founded BSR as his dream.

“I sat down at a table and noticed three guys with name tags that said Philip Morris and Company,” Hammel said. “I asked these guys — you are not with the cigarette company, are you? And they said — ‘yes, we are with the holding company.’”

“I said to myself — these guys are members of BSR? They make products that kill people. What is this?”

That was the last conference he attended.

Russell Mokhiber is editor of the Washington, D.C.-based Corporate Crime Reporter. Robert Weissman is editor of the Washington, D.C.-based Multinational Monitor. Mokhiber and Weissman are co-authors of On the Rampage: Corporate Predators and the Destruction of Democracy (Monroe, Maine: Common Courage Press).

See the rest here:
BSR: Now Greenwashed!

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25
September

Your Irresistible Offer - “The Four Letter Word of Marketing” - Part 7 of 19

Hey,

I hope you’ve been enjoying this series of
email on how you can craft “Your Irresistible
Offer”. If you’ve missed any - you can find
them here on this blog.

The subject of this week’s email is all
about one, four letter word: RISK.

GASP!

Did he just type that?!

It’s the dirtiest four letter word in
business. And it’s likely costing you
more than you’d care to admit.

You’re likely losing a lot of money right
now - I can promise you - because you aren’t
addressing and dealing with the risks people
perceive in doing business with you.

Reducing, eliminating or reversing the
risk is probably the most powerful single
secret of making YOUR offers more irresistible.

In fact, to illustrate my point, I’d
like to make YOU an offer.

http://tadhargrave.com/consulting

I think you’re going to like it.

I think you’ll agree that it’s one of the
most relevant, valuable and risk free
offers you’ve ever seen.

Crossing my fingers - I hope that you
might even find it irresistible.

But . .

I only have time to offer it to yourself
and two other people. There’s only three
of these available. Once they’re gone,
they’re gone.

And it might not be right for you. It
might not be a fit.

This offer is only for you if you are:

1) In a place where you want to grow your
business.

2) Are open to honest, constructive
feedback on your marketing

3) Committed to living your values.

4) Ready to do two to three hours of
highly focused homework.

If that’s not you, you might as well stop
reading now.

But if you’re willing to put in a little
Effort to get a lot of reward - then keep
reading.

* * *

HERE’S YOUR OFFER:

WHAT: I would like to offer you a 90
minute marketing coaching session with me.
It’s worth at least $500 (and that’s if you
only count my time).

You will also get the full, audio recording
of that call. You will receive an executive
“coaching summary” of the call.

But there are only three of these available.

For more info:

http://tadhargrave.com/consulting

HOW MANY: Only three. I only have time to
do your call in the first two weeks of
October. After that, I’m on the road for
two months.

COST: Pay what you want. Ten days after your
session I will ask you to send me two cheques
for whatever you want to pay. There’s no
minimum and no maximum. No pressure. No games.
No joke.

* * *

HOW CAN I AFFORD TO OFFER THIS?

Well, you can find the full answer at:

http://tadhargrave.com/consulting

Isn’t there a lot of risk to me in doing
this?

After all, couldn’t someone just get
everything and then not pay me at all? Or
what if they only paid me like $2 for my
time?

But here’s my explanation - and maybe the
most potent marketing lesson on creating
offers that I can give you.

Most entrepreneurs are silently scared of
getting screwed. And that fear is not
serving them.

- Maybe you fear giving big guarantees in
case you have to offer refunds.

- Maybe you’re scared to teach people how
you do what you do in case someone steals
your info or uses it but doesn’t hire you.

- Maybe you’ve given your clients incredible
value - even free stuff - only to have it
taken for granted and drain your time,
energy and cashflow.

- Maybe you’re afraid to get the short end
of the stick.

So, you learn to protect yourself.

You learn to value your time. You tell
yourself that your expertise and information
is worth a lot and that you deserve
compensation for anything you give out.

Maybe you also tell yourself that if you
just gave away information that people
wouldn’t really value it.

And of course - you would have a point.

Maybe you’ve figured out all sorts of ways
to reduce your risks in doing business and
protect yourself.

And while this all might meet your need for
self respect and safety - and it’s far better
than letting yourself be taken to the cleaners
- it’s not the whole journey.

What if I told you that there are ways to be
100% safe and yet outrageously bold in lowering
the risk of your offers?

Here’s a counter intuitive thought to
meditate on: to succeed in business you
must learn to love getting the short
end of the stick. To grow your business
you must learn to assume the lion’s share
of the risk in any interaction.

And yes, there are ways to do this where
you’re also protected. I’ll cover them in
a later email to you.

**Put another way: you have no idea how
much money you’re losing every year because
you are silently asking your prospects and
clients to take on the risk of taking the
next step in the relationship with you.

THIS IS A CRITICAL MARKETING PIECE:
Lowering the risk of the next step.

How can you lower the risk?

Here’s some simple, tried and true ways:

1) Iron clad, No Hassle Guarantees.

2) Testimonials & Case Studies

3) Free Intro Events

4) Spelling out the process you use in
detail so there’s no mystery of the unknown
about it and they can begin to appreciate
why your process works.

5) Your credentials, awards etc.

6) Becoming a well known figure (hosting a
radio show, writing magazine columns)

7) Writing a blog that shares your honest
perspective about the issues you help
clients with. What causes the problems?
What are the best solutions?

* * *

A primary way I do this is by offering
many of my services on a pay what you can
basis.

Meaning you receive the full consultation
or weekend training and then - when it’s
all done - you pay me whatever you thought
it was worth based on what you can afford.

No catch.

This does a number of things:

1) It lowers the risk for people to take
the next step. This makes is much more
likely that they will raise their hand and
say ‘yes’.

2) It makes my life far easier. I don’t
have to sell so hard because there is
zero possible financial risk. A ridiculously
high percentage of people who come to my
intros sign up for the full weekend.

In short, it makes me a lot of money.

For less effort.

Could you use a PWYC consult?

Maybe. Maybe not.

But ask yourself, are you feeling:

- ’stuck’ in your marketing?

- Not sure what the most important next steps
are for you to take in your unique situation?

- Like you could use an outside perspective?

http://tadhargrave.com/consulting

WHY ACT NOW?:

But this will be about ten times as hard to
book in three weeks.

Because, as of Oct 17th, I’m starting on my
tour and I’ll be on the road - almost non-stop -
for two months. During that time I will do
very few consultations. If any.

I did a ton of them this summer but I know
that some of you are new on my list and may
not have heard of this. So, this is just a
little courtesy reminder.

If you’d like to book one you can just click
reply and email me here.

If you have any questions - check out:

http://tadhargrave.com/consulting

Warmest,

Tad Hargrave
Founder
Radical Business
“helping conscious folk make more money”
tad@tadhargrave.com
www.tadhargrave.com

P.S. Please consider the environment before
printing this email - Thank You!

P.P.S. REMEMBER: I am offering three pay
what you can consultations worth $500 to
the first three people who respond.

To get more info:

http://www.tadhargrave.com/consulting

.

Source:
Your Irresistible Offer - “The Four Letter Word of Marketing” - Part 7 of 19

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