Beyond the Green Economy
JOSH: What projections do you tend to get, if any, from your clients?
TAD: I don’t get a lot. I’ve worked a lot to cut through and to name most of the pretenses that show up in this industry. But a lot of marketers are actively courting the projections and crafting the elaborate pretenses, wanting to be viewed as experts. As worthy and powerful. Deana Metzger writes that healing is a community event; and points out that, in many ways the whole doctor-patient relationship, the professional-patient relationship, is part of the problem. It struck me that in marketing this is true as well. If I make myself ’seem’ like my time is scarce or a like I’m a genius, that can be a fun game, but at the same time. . . .I see a lot of holistic healers who don’t want to talk socially with their clients. It’s a mentality of professionalism and protecting oneself. But I also think it’s a way of them not needing to admit they human. They get to pretend that they’re all healed and enlightened by not dealing with people outside of their sessions. They get to keep it from being a real human relationship. There is a similar thing in marketers. Trying to keep a distance and seem to be very powerful.
One projection I do get is that I’m all about the green economy. I don’t talk about indigenous life in my workshops. People assume I’m all New Age-friendly and compact fluoreseents, maybe.
JOSH: What are you doing now?
TAD: SAGE—Socially Aware Green Edmontonians, is about a local living economy, local business members meeting and community members meeting. We have had four or five meetings so far. There’s been lots of information gathering, meetings twice a month. Green business entrepreneurs and sustainability. We’ve had meetings about how to grow a business and meetings about how to grow a garden. Also about nuclear power and Sari, the exploitation of oil in Northern Alberta that is presently the largest oil deposit in North America and would be an extremely resource-intensive extraction process. We’re looking at meeting with the city and how to get people together around these topics. www.e-sage.ca
JOSH: Thanks so much for your time and for sharing about your work and your visions. Tad Hargrave (www.tadhargrave.com)
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Beyond the Green Economy
